For Immediate Release
For more information, contact:
Veronica Baca-Martinez, Marketing Director
956.466.3588
Veronica.Baca@cblproperties.com
Santa Claus Is Coming To Sunrise Mall
He’s bringing new retailers with him!
Brownsville, TX (November 12, 2025) – Santa will make his grand arrival at Sunrise Mall on Wednesday, November 19 at 11 a.m., where he’ll be celebrating the holiday season and hearing Christmas wishes at his workshop in Center Court, near Luby’s entrance.
Want more Santa celebrations?
- Enter Santa’s $2,000 Nice List Giveaway
- Dear Santa Letters available at the North Pole Mailroom Writing Station near Dillard’s court and near Santa’s mailbox at Santa’s workshop.
- Pet Photo Mondays. Welcoming furry family members every Monday starting November 24 until December 15.
- Snap a selfie at the various pet-friendly photo stations– near Luby’s, IBC, H&M and Food Court entrances.
- Take Santa’s Nice List Quiz at the Food Court
Santa is SO excited to welcome new stores, holiday retailers and more this holiday season:
- Barnes & Noble, the world’s largest retail bookseller, across from MINISO. Grand Opening, November 19.
- Windsor, your go-to destination for stylish dresses, accessories, and complete head-to-toe looks for every occasion, near Dillard’s Court.
Sunrise Mall is the proud home of many of your favorite stores for holiday shopping, including Bath & Body Works, Foot Locker, H&M, MINISO, Victoria’s Secret, Versona and more.
"Sunrise Mall is truly a one-stop shopping destination this Holiday Season," says Veronica Baca-Martinez, Marketing Director for Sunrise Mall. "In addition to the main attraction – SANTA – we’re excited to welcome many new retail offerings, along with shopper favorites for a unique experience."
After his big arrival, Santa will be available from November 19 to December 24 before he heads off for his holiday trek around the world. Santa will be at his Home For The Holidays Monday through Saturday from 11 a.m. to 3 p.m., 4 p.m. to 7 p.m.; and Sundays from noon to 3 p.m. and 3:30 p.m. to 6 p.m. Visits are always free, and photo packages are available for purchase. Reserve your visit using our convenient online platform here.
For more information on upcoming events, holiday hours, Santa visits, and more, visit our website here.
ABOUT SUNRISE MALL
Sunrise Mall is owned and operated by CBL Properties of Chattanooga, Tennessee [NYSE:CBL]. Sunrise Mall is a 740,000-square-foot regional mall with an outstanding anchor line-up including Dillard's, JCPenney, Cinemark 16, Dick's Sporting Goods and Main Event, plus over 100 specialty shops, one-of-a-kind Food Court, restaurants and entertainment. The mall is conveniently located just off expressway 77 at Ruben M Torres (FM 802) in Brownsville, Texas. Additional information can be found at sunrisemalltx.com.