Holiday Season Kick Off at Sunrise Mall on November 29- Media Invited to Cover the Fun!
Additional Resource: www.sunrisemalltx.com /Santa's Workshop.
According to the National Retail Federation, Black Friday is still the most popular day to shop this holiday weekend, with 131.7M shoppers planning to take advantage of Black Friday deals, and two-thirds planning to shop specifically in-store.
WHEN: BLACK FRIDAY – November 29 from 7AM to 9PM
- Closed on Thanksgiving
- Saturday, November 30: 10AM to 8PM
- Sunday, December 1: 11AM to 7PM
WHERE: Sunrise Mall
VISUALS:
- Festive décor throughout the center
- Holiday shoppers buying just the right gift for everyone on their list
- Families with children visiting Santa
- Santa’s Black Friday Offer – shoppers spending $200 or more at Sunrise Mall on Black Friday can redeem a special Santa Token near the Food Court at 8am. This token grants a FREE digital Santa photo package, while supplies last.
- Santa’s $1,000 Nice List Giveaway & Nice List Quizzes
- Dear Santa Letters and North Pole Mailroom Writing Station near Dillard’s and Santa’s mailbox and writing station at the set.
- Interactive Standee Photo/Selfie Opportunities for shoppers near H&M
INTERVIEWS: Please call ahead of time to arrange:
- Sunrise Mall Marketing Director (holiday trends; retail promotions; traffic)
- MOS with Shoppers
- Santa
- Retail Store Managers – Buckle and H&M available
- Media Lounge – stop by our management office on Black Friday between 10am-1pm for refreshments and a sweet treat
- With advanced notice, we can set up Holiday Gift Idea displays: Gifts for Him, Gifts for Her, Gifts for ‘Tweens and Kids
ABOUT SUNRISE MALL:
Sunrise Mall is owned and operated by CBL Properties of Chattanooga, Tennessee [NYSE:CBL]. Sunrise Mall is a 740,000-square-foot regional mall with an outstanding anchor line-up including Dillard's, JCPenney, Cinemark 16, Dick's Sporting Goods and Main Event, plus over 100 specialty shops, one-of-a-kind Food Court, restaurants and entertainment. The mall is conveniently located just off expressway 77 at Ruben M Torres (FM 802) in Brownsville, Texas. Additional information can be found at sunrisemalltx.com.
CONTACT:
Veronica Baca-Martinez
956.466.3588
Veronica.Baca@cblproperties.com